One sheet of paper folded, multiple panels, large information capacity. Can introduce products, services, and processes in sections.
Small size after folding, easy to store; large layout and large images when unfolded.
Folds divide the image; when designing, consider fold positions (fold sequence), and keep important content away from fold seams.
Texture is more formal than flyers, higher grade; cost is higher than ordinary flyers.
Folding method determines reading logic, guiding users to read in sequence.
Mainly used for company profiles, product manuals (simplified version), exhibition materials, scenic area guide maps, real estate floor plan introductions, medical science popularization instructions, equipment usage instructions, tourism promotion, brand service introductions, high-end store activity introductions, mailed DM leaflets, etc.
Mainstream fold types & sizes:
Bi-fold (half-fold, 4 panels), finished: A4 folded 210×148mm; unfolded 210×297mm;
Tri-fold (accordion fold / roll fold, 6 panels, most commonly used fold type in the market), finished: 210×99mm; unfolded 210×297mm (A4 tri-fold);
Four-fold (8 panels), accordion fold (repeated wave folding, suitable for long images and maps), gate fold.
Paper grammage:
128g art paper: general tri-fold;
157g art paper: better stiffness, not easy to spring open, recommended;
200g art paper: thick paper fold, stiff; thick paper folds easily crack at the fold, creasing process required!
