Product features
Product catalogs focus on "selling" and "procurement inquiry", with a harder and more regular information structure than magazines.
Structured product information: images, model, number, parameters, price, application methods.
Clear catalog hierarchy: classified by category, series, industry, price range.
Images serve sales: single product images, scene images, dimension drawings, accessory images equally emphasized.
Customers retain for a long time, often used as procurement reference.
Can be regularly updated: new product catalogs, seasonal catalogs, annual catalogs.
Applications
Electronic product catalogs
Furniture catalogs
Clothing catalogs
Tools and hardware catalogs
Auto parts catalogs
Food wholesale catalogs
Industrial equipment catalogs
Page count: 24–160 pages;
Binding: saddle stitching, thin perfect binding;
Cover: 157–250g paper, can be laminated;
Inner pages: 80–128g paper;
Layout: product grid, parameter tables, model columns, index pages;
Printing: mainly four-color printing, some tables can be single-color.
